Interpersonal Marketing (IM) differs from other forms of communication. Unlike Seminar Marketing, in which the advisor is best served with strong public speaking skills, Interpersonal Marketing allows the advisor to create a setting that leverages his or her natural interpersonal communication skills in the initial stage of a prospect relationship.

This differs from Seminar Marketing because, with IM, prospects are brought together with the advisor in smaller groups and in a more intimate setting where a personal connection can be established more quickly and feedback is immediate. Most advisors and clients experience this type of communication during initial appointments but after communication has been established, this approach accelerates the start of one on one relationships.

The Interpersonal Marketing program works well with advisors who tend to be more comfortable in a small group; they communicate more effectively and thrive off of immediate feedback from the potential client. This connection cannot be established as quickly with a public seminar. Best of all, no public speaking skills, no seminar script and no audio visual equipment are required to conduct a successful Interpersonal Marketing event.

Acquire offers a number of Interpersonal Marketing programs which generate seminar-like results without the need to conduct a large-audience seminar. Click on the icons below for more information on how you can host an event using our Interpersonal Marketing programs.