Set Yourself Apart
To be a successful seminar marketer in today’s highly competitive marketplace, it is extremely important to put forth the most credible, professional impression you can when marketing your seminar to prospects; and that all starts with the invitation.
When prospects consider working with a financial advisor, they want someone who is professional, established and trustworthy. If your seminar invitation doesn’t quickly answer these basic concerns, you are in for an uphill battle. Your invitation has to show prospects that you understand their situation, have their best interest at heart, and are an expert at solving their specific problems.
This is where so many advisors make a crucial mistake.
After building a practice and a brand that promotes trustworthiness and expertise, advisors will often cut corners on their seminar marketing by choosing the lowest priced invitation – even if it’s inconsistent with the image they want to project.
In many cases, your seminar invitation will be the first contact you have with your best prospects, and perhaps your only opportunity to create a favorable impression and separate yourself from the other seminar marketers in you area. Nothing will bring that process to a grinding halt faster than sending out a cheap looking, cookie cutter seminar invitation.
What makes Acquire different?
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The invitation
Acquire’s Classic Invitations put the emphasis on your credentials, competence and character along with the educational value of the presentation – not the ‘free food’. Not only do you make a great first impression and start building credibility with prospects; you immediately differentiate yourself from the other advisors in town that send out tacky free food mailers. Our invitations not only let you maintain your professional image, they consistently attract better qualified prospects that are interested in more than the meal. |
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The message
While the appearance of the invitation is certainly important, the message holds the real key to seminar success. Acquire Direct Marketing invests a great deal of time and expense to develop our own proprietary messages and then beta tests each of them in markets across the country. We have a library of proven, thoroughly tested messages to choose from – a huge benefit that only our clients enjoy. |
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The List
List selection is a lot more than just picking an age or income range. Acquire’s experienced seminar consultants help you to target exactly the type of prospects you want to work with using a variety of selections including Income Producing Assets, NetWorth Gold, and P$YCLES Wealth Segmentation. |
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Strategic Planning
One of the biggest reasons that seminar marketers fail is over-saturation. Mailing to the same prospects over and over often results in declining response rates – and frustration. Acquire takes the time to work with our clients to map out a market strategy that’s designed to yield consistently good results month in and month out. |
