We live in an era of specialization. Whether we are servicing our car or caring for our health, there is a long list of specialists that we turn to. The days of the corner garage and doctors that make house calls are a thing of the past. Today, we are a society that values the specialist more that the generalist. And interestingly, we are willing to pay more for the specialist’s services.

Most Financial Advisors consider themselves ‘retirement specialists’. With the rest of the industry making the same claim, this designation has become too broad in nature. Most potential clients view you as a generalist – not a specialist.

Many Financial Advisors feel their specialty is centered on a certain financial product they offer or process they subscribe to. While this may have value among your peers, it is much less important to your potential clients. Most prospects care little about the specific products you offer, they are much more interested in whether you understand their needs and can solve their problems.

Acquire has identified a number of market niches and developed seminar marketing material that focuses on the emotions of each specific market. By targeting these groups, you can appeal to their unique needs and set yourself apart as a specialist in their market. We provide everything you need to promote the event; all you have to do is position your existing seminar presentation to fit the group.

By targeting a specific target market with a relevant seminar invitation, you establish credibility with the prospect and generate a superior rate of response.

For more information on Acquire’s Specialty Markets, click on the links below.