There is simply no better way to get in front of a large group of qualified prospects

There is no quicker way to make a personal connection with future clients than to speak to them directly at your own event. With the virtual demise of telemarketing, there is no better way to set appointments with prospects other than securing a commitment from them at your seminar event.

Seminars offer another unique advantage. That is anonymity. While it may be difficult to get a prospect to come in for a first appointment even if he or she comes from a referral, many people will attend a seminar. A seminar allows prospective clients to sit back and size you up from afar. In other words, it is a method of marketing that puts very little pressure on those being marketed. It also allows you to put your best foot forward under circumstances that are almost completely under your control.

So why isn’t every financial advisor using seminar marketing? Most don’t know how to put together a successful seminar. Some are afraid of public speaking. Some are wary of the financial commitment. And, many simply don’t have the drive to market aggressively.

Seminar marketing means reaching out to thousands of prospects, speaking to hundreds of potential clients and doing business with more new customers in one year than some advisors handle in an entire career. In fact, one of the major challenges you will face will be how to schedule seminars so the follow-up appointments they generate don’t overwhelm you and your staff.

Of course, financial seminars don’t work for everyone. There are many stories of advisors who have tried to put on a seminar and failed. Usually the advisors who fail haven’t taken the time to prepare properly or they have tried to cut corners with cheap inappropriate mailers or postcards that sell the restaurant instead of the seminar content and the credentials of the advisor.

Success is all about preparation, execution and follow-through. It’s all about working with the right suppliers, choosing the best venues, and having a well trained staff.  As a sophisticated marketing tool, seminars require as much attention to detail as any financial instrument in your professional arsenal.

A really good seminar marketing system will enable you to:

• Attract the most qualified prospects to your seminar
• Demonstrate your financial expertise to new prospects
• Build trust and rapport with your audience
• Improve the efficiency and effectiveness of your marketing effort
• Increase your professional satisfaction by helping you achieve your marketing objectives

Get ready to succeed beyond your greatest expectations. Seminars hold the key for financial professionals who take the time and make the effort to get the marketing right.

Whether you are considering seminar marketing for the first time, or are looking to get back into it, we’re here to help. Give us a call today at 800-771-9898.

You can also find more detailed information on the entire seminar process in our book, Marketing for Millions. Click here to get your FREE copy now!